Devils Lake store owner battles bad press to stay in business

DEVILS LAKE, ND-A local entrepreneur says the name on the front of a store he bought just a few years ago has turned out bad for business.

What’s in a name?

Sears Holdings continues to grab the headlines, from store closings to the recent severance of ties to Whirlpool appliances.

Most of it is bad news.

A local man says that while he’s not technically in the business, most of his clients don’t know.

“Everything must go” is the motto of many Sears stores that are liquidating their stock.

But at Sears Hometown, it’s a whole different story.

“The main confusion with everyone is that you know the news from Sears Holding Company and their struggles. Now their latest is Whirlpool Products – Whirlpool terminating its contract with Sears Holding,” said Cory Rodacker.

But the bad news from Sears Holdings doesn’t impact Cory Rodacker’s Sears Hometown store, at least not directly.

“We get phone calls all the time. Our customers come and ask us when we’re closing, if we’ll be next,” Rodacker said.

Rodacker says the answer is ‘no’ because as of 2012 the two stores are totally different companies.

“Trade the stock markets under different names. We also have shareholders, ”said Rodacker.

No matter what happens to the historic retailer …

“I think it scared a lot of people, or made them wonder and worry about what was going to happen to their local Sears Hometown store. We’re not going anywhere,” Rodacker said.

Rodacker said the family business is in Devils Lake to stay.

On a positive note, Rodacker said he has gained a few new clients; loyal people who had previously stopped by now closed stores across the state.